The consumer insights and market research industry is advancing in an alarming rate. Those who don’t follow the latest consumer trends will be left behind. Fortune 500 companies are constantly finding new ways to collect trends from consumers, turn them into insights and ultimately use the insights for product innovation, marketing and business strategies.
Companies are increasing using social media, mobile marketing research and new technology platforms to help create all these insights. Companies also have to deal with mountain of unstructured data (think big data) within the company and turn them into useful insights.
Insights Valley 2012 will feature 15+ case studies by senior executives from Fortune 500 companies sharing their experiences in developing effective business strategies and deploying research methodologies that optimise the collection and use of consumer insights for innovation, product development and marketing.
Visit Insights Valley Europe’s website now for details of their upcoming event.
It’s a way for researchers to come together with like-minded industry professionals, in an informal and relaxed environment.
This leading International social event, is free to attend for everyone involved in the market research industry. It’s about you, so why not come along to network, meet colleagues past and present, develop business opportunities and keep up to date with the industry’s latest developments.
Visit The Research Club website now for details of their upcoming events.